I was intrigued when I came across Jeffrey Young and William Simon's book about Steve Jobs, called: iCon: Steve Jobs, the greatest second ACT in the history of business. Was it a critique?
Of course, in a way, iCon, is a very clever title. It ties the 'i' prefix of the Apple products to Jobs's status as an actual icon. But it could be read differently.....it says I Con, and then it likens Steve Jobs's second tenure at the head of Apple to an act - a dramatic performance. I was thinking that maybe it was going to be an expose.
I looked it up and it seems that it's not a critique or satire at all. It's about how great and inspiring Steve Jobs is.
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